SEOTechnicalContent

SEO for eCommerce and Small Business Websites

Search work done by someone who also builds the sites and runs the stores — so the recommendations are things that can actually be implemented, not a list handed to someone else.

Request a free SEO audit → See the work

Sites built & optimised

Press features

Peer-reviewed paper

MSc

Digital Marketing, BPP London

Published in The Nation, The Friday Times, The Express Tribune and Dialogues Review.

The problem

Most small business sites have the same handful of problems, and they're rarely exotic. Pages target phrases nobody searches for, or the same phrase repeatedly so they compete with each other. Titles and headings are written for the business rather than the buyer. Images are enormous, so the site is slow on the phones most visitors use.

Underneath that sits a harder issue: no clear picture of what people actually type when they have the problem the business solves. Without that, everything else is guesswork — and guesswork is expensive, because SEO is slow to show whether you guessed wrong.

What's included

Scoped to what the site actually needs, established by the audit rather than assumed up front.

Technical SEO

Crawlability, indexation, site speed, Core Web Vitals, structured data, mobile rendering — the foundations that cap everything else.

Keyword research

What your buyers actually search, mapped to intent, and matched to the pages that should own each term.

On-page optimisation

Titles, meta descriptions, heading structure, internal linking and copy — aligned to the keyword map.

Content strategy

What to publish, in what order, and how it links together so the site builds topical authority rather than isolated posts.

Local SEO

Google Business Profile, citations, NAP consistency and local schema, where the business serves an area.

Reporting

Rankings, traffic and — more importantly — enquiries, so it's clear whether the work is paying for itself.

How it works

STEP 1

Audit

A full technical and content review, delivered as a prioritised list rather than an undifferentiated dump of issues.

STEP 2

Fix

Technical problems resolved first — they cap the return on everything else.

STEP 3

Build

On-page work and content, sequenced by likely impact.

STEP 4

Measure

Ongoing reporting against the metrics agreed at the start.

Questions

How long until I see results?

Technical fixes can show within weeks. Competitive rankings usually take three to six months, sometimes longer in crowded markets. Anyone promising page one in thirty days is either misleading you or planning something that will cost you the site later.

Do you guarantee rankings?

No, and it's worth being direct about why: nobody controls Google's results. What can be guaranteed is the work — the audit, the fixes, the content, the reporting — and honest measurement of what it produced.

Do you write the content?

Yes, though the best results come from combining that with your knowledge of the business. Content written entirely from outside tends to read generically, and that increasingly works against you in search.

Will you need access to my website?

Yes, for implementation — usually WordPress admin, plus Google Search Console and Analytics. An audit alone can be done without access.

What reporting do I get?

Monthly: rankings for tracked terms, organic traffic, and enquiries attributed to search. Traffic that doesn't convert is a vanity metric.

Do you do SEO for eBay and Vinted listings too?

Yes. Marketplace search works differently from Google, and listing optimisation is part of store management.