Hafiza Sidra Javid

Sidra works at the point where technology and commerce meet. She holds a master’s in Computer Science alongside a master’s in Management with Digital Marketing from BPP University in London — an unusual pairing, and the reason she can build a store, rank it, and run it rather than handing each part to a different specialist.

That matters more than it sounds. Most small businesses end up with a website built by one person and optimised by another months later, or a marketplace strategy set by someone who has never actually processed a return. The gaps between those people are where small budgets get wasted.

Today she is Founder & CEO of Fatima Tech Works Limited, a UK-registered company, and runs Fatima Global, a multilingual marketplace for cultural products. Alongside that she manages eBay and Vinted stores for clients, builds WordPress sites, and mentors individual sellers one to one.

She was promoted to E-Commerce Technology Manager at Pelican Traders Limited in recognition of her results there. Her commentary on eCommerce and digital marketing has been published in Pakistan’s national press, and her academic research on consumer behaviour appears in a peer-reviewed journal.

The clients she works best with are small brands and independent sellers — businesses without a marketing department, who need one person able to see the whole picture rather than three contractors each optimising their own corner of it.