Stores that sell. Sites that rank. Brands that convert.
eCommerce, SEO & Store Management for UK sellers
Hafiza Sidra Javid is an eCommerce strategist and Founder & CEO of Fatima Tech Works Ltd — managing stores across eBay, TikTok Shop, Etsy, and Vinted, training SEO specialists, and building WordPress sites that convert.
One operator. Five ways to grow.
Every service is built to move one metric: revenue.
eCommerce Strategy
Store setup, product strategy, and storefront optimization built around real buyer behavior.
Multi-Platform Selling
Listing and store management across eBay, TikTok Shop, Etsy, and Vinted — sourcing, pricing, and growth.
SEO
Keyword research, on-page fixes, and technical SEO that move sites up the page that matters.
WordPress & Design
Custom WordPress builds and visual design — fast, clean, and easy for clients to manage.
Seller Mentorship
One-to-one coaching for eBay and Vinted sellers — guiding mentees from setup to first sales, with several now running active, earning stores independently.
Fatima Global
Her flagship venture — a global marketplace for cultural products, built and run as Founder & CEO of Fatima Tech Works Ltd.
For years, UK buyers looking for authentic cultural products — traditional clothing, home goods, regional foods, and handcrafted items — had no single place to shop with confidence. Listings were scattered across marketplace apps, social media groups, and word-of-mouth sellers, with no easy way to compare, verify quality, or trust a seller before paying. Multilingual buyers were especially underserved, since most mainstream platforms are built English-first.
Fatima Global was built to close that gap. As Founder & CEO of Fatima Tech Works Ltd, Hafiza Sidra Javid designed a single marketplace where sellers of cultural products can be found in one trusted place, and buyers can shop in the language they're most comfortable in. It applies the same eCommerce strategy, SEO, and conversion-focused design she brings to client stores — this time to a platform she owns and runs herself.
Fatima Global
A global marketplace for cultural products — shop, sellers, and multilingual experience. Designed, built, and operated by Hafiza Sidra Javid as CEO of Fatima Tech Works Ltd.
Three postgraduate degrees, and a decade of putting them to work.
An unusual combination: the technical grounding of a computer scientist with the commercial instincts of a digital marketer.
Hafiza Sidra Javid works at the point where technology and commerce meet. She holds a master’s in Computer Science alongside a master’s in Management with Digital Marketing from BPP University in London — which is why she can build the store, rank it, and run it, rather than handing each part to someone else.
Today she is Founder & CEO of Fatima Tech Works Ltd, a UK-registered company, and was promoted to E-Commerce Technology Manager at Pelican Traders Limited in recognition of her results. Her commentary on eCommerce and digital marketing has been published in Pakistan’s national press, and her academic research on consumer behaviour appears in a peer-reviewed journal.
She works with small brands and independent sellers — the businesses that don’t have a marketing department, and need one person who can cover the whole picture.
Education
Publications
Commentary and research featured in national press and academic publications.
Small Brands Can Stay Resilient Amid Algorithm Changes
Commentary on how small eCommerce brands can adapt as platform algorithms shift.
Read article →Pakistan's Digital Marketing Pivots as Rules Tighten
On how tightening regulations are reshaping digital marketing strategy in Pakistan.
Read article →E-Commerce Workforce Roadmap Urged
On building a skilled workforce roadmap for Pakistan's growing eCommerce sector.
Read article →The Impact of Facebook Ads on Consumers' Intentions to Buy Beauty Products in Pakistan
Published academic research on Facebook advertising's effect on beauty product purchase intent.
Read article →Want that expertise on your store?
Tell Sidra what you're selling and where it's stalling. You'll get a reply within 24 hours.
Strategy that holds up in front of clients, not just in a doc.
From kickoff to results review, Sidra leads with clear reporting and a plan the whole team can act on — no jargon, no guesswork.
Sellers she's mentored go on to run their own stores.
Beyond managing stores herself, Sidra mentors independent eBay and Vinted sellers one-to-one — from account setup through their first sales.
Testimonials
From store owners she's grown and sellers she's mentored.
Working with Hafiza transformed our eBay business — she took our account from zero to 247 orders in just 90 days, achieving 100% positive feedback and Top Rated status. Her attention to detail, proactive communication, and genuine care for our results made her feel like part of the team, not just a service provider.
Sidra took over MEI Trade UK’s eBay store and ran it end-to-end — listings, fulfilment, customer service, all of it. Over the past year, we’ve hit Top Rated status with 98.8% positive feedback, £30,372 in total sales and 2,849 orders — a 500% increase in sales year-on-year. What stood out most was how proactive she was — she didn’t just execute, she flagged opportunities and fixed issues before they became problems. Reliable, detail-oriented, and genuinely invested in our growth.
Hafiza Sidra Javid has been an outstanding asset to our business. Her expertise in e-commerce, SEO, and digital growth has helped strengthen our online operations across multiple marketplaces. In recognition of her consistent performance, she was promoted to E-Commerce Technology Manager. She is proactive, technically skilled, and consistently delivers high-quality results. I highly recommend her to any organisation seeking a talented digital technology professional.
I had never sold anything online before, and in just one session, Hafiza taught me everything I needed to start selling on Vinted — from setting up my shop to writing listings that actually attract buyers.
The results speak for themselves. My shop now has a 4.9-star rating from 73 reviews, with buyers leaving comments like ‘top item, speedy delivery.’ I’ve already earned a £450 balance from consistent sales, ranging from smaller £9.50 items to bigger £35+ pieces.
What impressed me most was how much I learned in just two sessions. Hafiza explains things clearly and focuses on what actually works. I’d highly recommend her mentorship to anyone wanting to start selling online with confidence.
Not ready to talk yet?
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Before you get in touch.
The things people usually want to know first.
Which platforms do you work with?
Do you manage stores, or just advise?
I've never sold online before. Is mentorship right for me?
Do you build websites as well as manage stores?
Do you work with clients outside the UK?
How do I start?
Ready to grow your store or site?
Tell Sidra what you're working on — eCommerce, eBay & Vinted, SEO, or WordPress — and she'll reply within 24 hours. Personally, not with an automated sequence.